Digital advertising formats

DisplayAds Websites

Fullsizebanner

This standard advertising format is one of the most established forms of advertising on the internet. The banners are delivered inside the content area between the articles. 

Format: 468x60 pixels

 

Bookable on:

Run of Network

Medium Rectangle

Placement in the right feature column of the web pages. Up to three medium rectangles are placed between the editorial elements. The delivery is also possible on mobile devices. 

Format: 300x250 pixels

Bookable on:

Run of Network

Skyscraper/Wide Skyscraper

This vertical form of advertising will be delivered to the right of the web page. You can choose between two differents widths.

Format: 120x600 pixels or 160x600 pixels

Bookable on:

Run of Network

HalfpageAd

As the Skyscraper the HalfpageAd will be placed on the right side of the content area. Due to its width, it is particularly suitable if the space of a regular Skyscraper is not sufficient.

Format: 300x600 pixels

Bookable on:

Run of Network

XXL-Banner

The XXL-banner is a horizontal format which is displayed above the web page. The advertising medium is also called Superbanner or Leaderboard.

 

Format: 728x90 pixels

Bookable on:

Run of Network

AdBundle

The AdBundle contains of the three formats Medium Rectangle, XXL-Banner and Skyscraper to facilitate the booking process. When delivered, only one of the three formats is visible at the same time.

Format: 300x250 pixels and 160x600 pixels and728x90 pixels

Bookable on:

Run of Network

BillboardAd

The BillboardAd is a very special attention-grabbing advertisement, which is placed between the upper navigation and the content area. Due to this position, the visibility is particularly high by the user.

Format: 900x250 pixels

Bookable on:

Run of Network

Wallpaper

The Wallpaper is a combination of a Skyscraper and a XXL-Banner. The two advertising formats are delivered simultaneously to create a coherent advertising space that frames the top and right sides of the page. An alternative term is Hockey Stick.

Format: 728x90 pixels and160x600 pixels

 

Bookable on:

Run of Network

PushdownAd

The PushdownAd is delivered like a XXL-Banner above the webpage and pushes it down after loading or by mouse over and increases the advertising space. After a certain time span the motif moves up again.

Format: 900x90 pixels and 900x300 pixels

Bookable on:

Run of Network

SidekickAd

This banner format is a Medium Rectangle which is delivered in the feature column. With a click or mouse over the page content moves to the left and expands the advertising message with an additional advertising space to the right website.

Format: 300x250 pixels and 800x600 pixels

Bookable on:

Run of Network

FireplaceAd

The FireplaceAd is the largest possible display format on our pages. The web page is bordered by a combination of three individual banners with a background image or a background color. It is therefore a branding advertising medium that guarantees maximum attention.

Format: depending on website

 

Bookable on:

Run of Network

Background Reveal

With this innovative format, only one element above the header is visible. After clicking on the banner, the website moves down to free up the space for the complete advertising message.

Format: depending on website

Bookable on:

Run of Network

Parallax

The Parallax is an advertising medium which is delivered in the content area between the article teasers. The banner becomes visible stepwise by scrolling. This playful effect increases the attention of the users.

Format: 630x300 pixels

Bookable on:

Run of Network

FloorAd

This advertising material is delivered prominently at the bottom of the screen above the content. It is suitable for interactive and unusual advertising campaigns.

Videointegration is also possible.

Format: 1200x200 pixels

Bookable on:

Run of Network

 

Delius Klasing offers a variety of advertising opportunities for the optimal success of your campaign. The client and his campaign goals are our priority. Our team is at your disposal from the conception of high-quality advertising placements to the individual preparation of an offer right up to campaign optimization. 

 

Below you will find the formats which you can book in our digital channels.
 

DisplayAds Mobile

Mobile Banner 6:1, 4:1 and 2:1

The mobile banner in three different sizes is the standard for mobile advertisement on our responsive websites.

Format: 320x50 px (6:1), 320x70 px (4:1), 320x150 px (2:1)

Bookable on:

BIKE, BOOTE, EMTB, FREERIDE, GUTE FAHRT, MYBIKETOUR, YACHT

Medium Rectangle Mobile

With this standard format, you also have the option of delivering a classic medium rectangle on mobile sites. The matching format makes it perfect for a combination booking for the various devices.

Format: 300x250 pixels

Bookable on:

BIKE, BOOTE, EMTB, FREERIDE, GUTE FAHRT, MYBIKETOUR, YACHT

OverslideAd

This mobile advertisement is placed on the right side of the page and partially covers it. When navigating, the banner scrolls along with the page and thus always remains visible to the user

Format: 100x200 pixels

Bookable on:

BIKE, BOOTE, EMTB, FREERIDE, GUTE FAHRT, MYBIKETOUR, YACHT

Parallax

Besides the placement on the web page, the delivery of a Parallax on the mobile website is also possible. With this form of advertising, only a part of the motif is always visible, which can be varied by scrolling.

 

Format: 320x450 pixels (visible 320x150 pixels)

Bookable on:

BIKE, BOOTE, EMTB, FREERIDE, GUTE FAHRT, MYBIKETOUR, YACHT

Catfish

The Catfish lies at the lower end of the browsers partly over the side content. The user also has the possibility to close the ad.

 

Format: 320x100 pixels

Bookable on:

BIKE, BOOTE, EMTB, FREERIDE, GUTE FAHRT, MYBIKETOUR, YACHT

 

Video Advertising

Video Banner

If you have video content which should be delivered with a high volume and particularly attention-grabbing, our video banners are the perfect solution. A video will be delivered as DisplayAd on our website.

Format: 300x250 pixels

Bookable on:

Run of Network

Video InRead

The video InRead is delivered randomly between paragraphs within articles. The video starts automatically with a visibility of more than 50%. Experience has shown that this placement achieves the highest level of attention.

Format: 640x480 pixels

Bookable on:

Run of Network

Video FloorAd

The FloorAd video extends the classic layer format with an advertising video. The video musst be delivered separately and will be integrated into the AdServer by us.
In addition, we can integrate an expandable function.

Format: 1200x200 pixels

Bookable on:

Run of Network

Video Background

The Video Background is a FireplaceAd which is supplemented by a video in the upper advertising banner.

The video should be delivered separetly to the display banners and will be integrated by us.

Format: depending on website

Bookable on:

Run of Network

 

Digital Apps

FlexSlider

In addition to the regular advertising options in our digital Apps, we offer the opportunity to book the innovative FlexSlider. This element is a conventional slider, which can be used by advertisements as well as for editorial content.

Formats: 1536x600 pixels, 2048x600 pixels, 1242x900 pixels

Bookable on:

BIKE, BOOTE, BOOTE EXCLUSIV, EMTB, FREERIDE, GUTE FAHRT, MYBIKE, SURF, TOUR, YACHT

 

Newsletter

Presenter

With banners in our newsletters you can oonvey your advertising message to our users in a targeted and high-quality editorial environment. The fact that the users have subscribed to our newsletters on their own is the reason for exceptionally good results of advertising in the newsletters. 

Maximum 3 (watersports max. 5) bookings per newsletter.

Format: 600x150 pixels

bookable on:

GUTE FAHRT, BIKE, EMTB, FREERIDE, MYBIKE, TOUR, BOOTE, BOOTE EXCLUSIV, SURF, SUP, YACHT, YACHT CLASSIC

 

Delius Klasing Verlag GmbH | Siekerwall 21 | 33602 Bielefeld | mediasales@delius-klasing.de

Quellen: IVW 3. Q. 2019, Print, AWA 2018, Leserumfragen 2015-2018 Market Research Neuhausen,

Ø IVW 2019 Online, Verlagsangaben 10/19 Delius Klasing

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