Digital advertising formats
DisplayAds Websites
Medium Rectangle
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Placement in the right feature column of the web pages. Up to three medium rectangles are placed between the editorial elements. The delivery is also possible on mobile devices.
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Format: 300x250 pixels
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Bookable on:
Run of Network
Skyscraper/Wide Skyscraper
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This vertical form of advertising will be delivered to the right of the web page. You can choose between two differents widths.
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Format: 120x600 pixels (Skyscraper),160x600 pixels (Wide Skyscraper)
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Bookable on:
Run of Network
HalfpageAd
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As the Skyscraper the HalfpageAd will be placed on the right side of the content area. Due to its width, it is particularly suitable if the space of a regular Skyscraper is not sufficient.
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Format: 300x600 pixels
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Bookable on:
XXL-Banner
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The XXL-banner is a horizontal format which is displayed above the web page. The advertising medium is also called Superbanner or Leaderboard.
Format: 728x90 pixels
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Bookable on:
Run of Network
AdBundle
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The AdBundle contains of the three formats Medium Rectangle, XXL-Banner and Skyscraper to facilitate the booking process. When delivered, only one of the three formats is visible at the same time.
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Format: 300x250 pixels and 160x600 pixels and 728x90 pixels
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Bookable on:
Run of Network
BillboardAd
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The BillboardAd is a very special attention-grabbing advertisement, which is placed between the upper navigation and the content area. Due to this position, the visibility is particularly high by the user.
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Format: 900x250 pixels
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Bookable on:
Run of Network
Wallpaper
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The Wallpaper is a combination of a Skyscraper and a XXL-Banner. The two advertising formats are delivered simultaneously to create a coherent advertising space that frames the top and right sides of the page. An alternative term is Hockey Stick.
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Formats: 728x90 pixels and 160x600 pixels​
Bookable on:
Run of Network
FireplaceAd
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The FireplaceAd is the largest possible display format on our pages. The web page is bordered by a combination of three individual banners with a background image or a background color. It is therefore a branding advertising medium that guarantees maximum attention.
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Formats:
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Top: 1100x100 pixel
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left: 300x600 pixel
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right: 300x600 pixel
Bookable on:
Run of Network
Parallax
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The Parallax is an advertising medium which is delivered in the content area between the article teasers. The banner becomes visible stepwise by scrolling. This playful effect increases the attention of the users.
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Format: 500x990 pixels
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Bookable on:
Run of Network
FloorAd
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This advertising material is delivered prominently at the bottom of the screen above the content. It is suitable for interactive and unusual advertising campaigns.
Videointegration is also possible.
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Format: 1200x200 pixels
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Bookable on:
Run of Network
Content Engagement Ad
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This advertising medium is delivered prominently to the right of the page (desktop), as well as between the teasers on mobile devices. The format is ideal for presenting products as well as information within a navigable microsite in images, text and video. The users can experience the advertising material or the content independently.
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Format: 300x600 pixels
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Buchbar auf:
Run of Network
Advertorial Ad
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Like the Content Engagement Ad, the Advertorial Ad is delivered to the right of the page (desktop) and between the teasers on mobile.
In contrast to a Content Engagement Ad, content in the format is presented in the form of an advertorial article. This means that both new and existing advertorial content can be viewed by other users directly in the viewing area, without an additional teaser.
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Format: 300x600 pixels
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Buchbar auf:
Run of Network
Delius Klasing offers a variety of advertising opportunities for the optimal success of your campaign. The client and his campaign goals are our priority. Our team is at your disposal from the conception of high-quality advertising placements to the individual preparation of an offer right up to campaign optimization.
Below you will find the formats which you can book in our digital channels.
DisplayAds Mobile
Mobile Banner 6:1, 4:1 and 2:1
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The mobile banner in three different sizes is the standard for mobile advertisement on our responsive websites.
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Format: 320x50 px (6:1), 320x70 px (4:1), 320x150 px (2:1)
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Bookable on:
Run of Network
Medium Rectangle Mobile
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With this standard format, you also have the option of delivering a classic medium rectangle on mobile sites. The matching format makes it perfect for a combination booking for the various devices.
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Format: 300x250 pixels
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Bookable on:
Run of Network
HalfpageAd Mobile
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The well-known desktop format HalfpageAd can also be delivered mobile. Its size guarantees a high level of attention. As with the other mobile formats, the placement takes place in the content area.
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Format: 300x600 pixels
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Bookable on:
Run of Network
Parallax
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Besides the placement on the web page, the delivery of a Parallax on the mobile website is also possible. With this form of advertising, only a part of the motif is always visible, which can be varied by scrolling.
Format: 320x580 pixels
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Bookable on:
Run of Network
Mobile DockerAd
The Mobile DockerAd is delivered as a mobile banner 2:1 on the second AdSlot in the mobile view. As soon as the user scrolls, the advertising medium docks at the top of the screen for three seconds so that the motif is placed sticky over the content.
The user also has the option of closing the layer prematurely.
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Format: 320x150 pixels
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Bookable on:
Run of Network
Video Advertising
Video Banner
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If you have video content which should be delivered with a high volume and particularly attention-grabbing, our video banners are the perfect solution. A video will be delivered as DisplayAd on our website.
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Format: 300x250 pixels
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Bookable on:
Run of Network
Video InRead
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The video InRead is delivered randomly between paragraphs within articles. The video starts automatically with a visibility of more than 50%. Experience has shown that this placement achieves the highest level of attention.
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Format: 640x480 pixels
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Bookable on:
Run of Network
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Video FloorAd
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The FloorAd video extends the classic layer format with an advertising video. The video musst be delivered separately and will be integrated into the AdServer by us.
In addition, we can integrate an expandable function.
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Format: 1200x200 pixels
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Bookable on:
Run of Network
Video Background
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The Video Background is a FireplaceAd which is supplemented by a video in the upper advertising banner.
The video should be delivered separetly to the display banners and will be integrated by us.
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Formats:
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Top: 1100x200 pixel
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left: 300x600 pixel
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right: 300x600 pixel
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Bookable on:
Newsletter
Presenter
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With banners in our newsletters you can oonvey your advertising message to our users in a targeted and high-quality editorial environment. The fact that the users have subscribed to our newsletters on their own is the reason for exceptionally good results of advertising in the newsletters.
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Maximum 3 bookings per newsletter.
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Format: 600x150 pixels
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bookable on:
GUTE FAHRT, BIKE, EMTB, FREERIDE, MYBIKE, TOUR, BOOTE, BOOTE EXCLUSIV, SURF, SUP, YACHT, YACHT CLASSIC