Specifications Digital

DisplayAds Website/Mobile

Delivery of the Banner

 

By e-mail, no later than 4 working days prior the booked starting date. We need the link separately.
Delius Klasing reserves the right to postpone the campaign if the delivery of an advertisement is delayed or the banner does not comply with the technical specifications. In that case we will postpone the campaign to the number of days that the ad content arrived late. Therefore the contractually agreed runtime and ad impression volume stays the same.

 

Calculation base 

 

If you book a CPT campaign, please consider the calculation base of Ad Impressions determined by our Adserver.

 
Sound 

 

If you wish to use sound in your banner material please notice that the sound only may start and stop after a user interaction (Mouse-Over or User-Click).

 

Change of the banner creative

It is no problem to change your banner motif during your campaign runtime. It is also possible to place more than one ad on your booked banner space.

 

Display Ads - Website

 

Format: JPG, GIF, Redirect-TAG, Image-TAG, HTML5
File size: max. 80 KB per ad

 

Mobile Ads - Website

 

Format: JPG, GIF, HTML5
File size: max. 80 KB

 

HTML5-Ads 


Content of the HTML5 Banner


Here is a list of items you will find in most HTML5 creatives:

  • main html file, typically named „index.html“

  • assets: image files (e. g. png), video files (e. g. mp4) etc.

  • css file

  • javascript file

 

HTML5 ZIP file

 

Please bundle the HTML5 creative into a ZIP file following these rules:

  • Name the main html file „index.html“ (without the quote characters).

  • Place the index.html file into the root of the ZIP file (do not place it in a sub-folder)

  • Place the assets into sub-folders or into the root of the ZIPfile; if you choose sub-folders, do not compress them.

  • Only use assets used by the HTML5 creative (do not use „orphan“ assets).

  • Keep the ZIP file as light as possible.

 
Supported file formats in HTML5 ads

 

 

 

 

For HTML5 video assets, the most common formats are H.264/MP4 and VP8/WebM. At a minimum, HTML5 video should be transcoded into these two formats.

 
 

Video Ads

InPage Video Ads

 

Format: mp4 or VAST-Redirect
File size: max. 6 MB


Please deliver the video and the banner as a file or a download link (no YouTube link).
We also require a target URL for your video.

Digital Apps

Data delivery
 
  • Print-/App-combination: Your print ad will automatically taken over into the digital app issue.

  • AppOnly: We need your double page ad analog to our print specifications split into two single pages. 

  • Inserts: Please send us your insert as a PDF-file with single pages. The supplement should preferably be in portrait mode to ensure the best possible presentation.Functionalities such as slides or swipes are added by us.

 

In all types of app integrations you have the opportunity to provide additional information. The additional content is always indicated with icons.

 

Link activation: Up to 3 links possible. Please inform us about the desired positioning of the links.

Gallery: JPG, max. 1 MB/file, max. 10 photos, please number the pictures if an image order is desired

Video: Codec H.264, 720p, anamorph, Quicktime- and Mpeg formats are possible. max. 1 video.

Please deliver the video as a file or a download link. YouTube-videos are also possible.

Delivery date: We need the data until the deadline of the print magazine.

 

 
FlexSlider

Banner must be checked and provided in a good condition. We need the banner four business days prior the start of the campaign.

 

Data format: JPG, PNG


Data weight: max. 150 KB per file

 

Please note that we need two Banners with different sizes:

  • 1536 × 600 Pixel

  • 2048 × 600 Pixel

 
 

Newsletter

Format: JPG, GIF, PNG
File size: max. 100 KB


Banners, which will be placed in the newsletter, may only be delivered as an image file such as JPG, GIF or PNG, as these cannot be viewed otherwise.

 

Please note that animations can only be implemented via an animated GIF.
Since not every e-mail program (e.g. Outlook) is able to play an animated GIF, it is recommended to integrate the important information in the first sequence of the file or to provide a static picture.

NativeAds/Industry-News

We need the following date from you to integrate the industry news on our websites:

Text

  • topic: max. 45 characters incl. blank letters

  • title: max. 55 characters incl. blank letters

  • teaser text: min. 100 and max. 200 characters incl. blank letters

  • article text: max. 750 characters incl. blank letters

Please note that the articles and teasers are always marked with the word "advertisement" or "sponsored post".

Images

  • quantity: max. 2 (teaser image plus 1 image inside the article)

  • file format: JPG, PNG

  • file size: max. 6 MB per image

Delivery date

Please provide us with the data at least 7 working days before the start of the runtime. After creating the news, we will send you a link for viewing and approval.

 

Change of the teaser

A change of the article is possible once a week. You are welcome to send us all the information before the campaign begins.

Terms of payment

Payment in advance is much preferred, sometimes compulsory. 
It can be made either by credit card (Visa or Master Card) or money transfer (bank account): 

Commerzbank Bielefeld 
BIC DRES DE FF 480 
IBAN DE20 4808 0020 0208 3942 00

Feel free to contact us for questions about the digital ads:

Robin Döberl

Ad Management/

Campaign Management

phone: +49 521 559 310

r.doeberl@delius-klasing.de

 

Discover our digital options

Delius Klasing Verlag GmbH | Siekerwall 21 | 33602 Bielefeld | mediasales@delius-klasing.de

Quellen: IVW 3. Q. 2019, Print, AWA 2018, Leserumfragen 2015-2018 Market Research Neuhausen,

Ø IVW 2019 Online, Verlagsangaben 10/19 Delius Klasing

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