Delivery of advertising material

By e-mail, no later than 4 working days before the start of the insertion, separate statement of the link. If an ad arrives late or does not meet the technical specifications, Delius Klasing reserves the right to postpone the campaign by the number of days that the ad content arrived late in order to achieve the contractually agreed term or ad impressions.

billing basis 

For CPM campaigns, the figures from our ad server always serve as the basis for billing.

sound 

If sounds are used in an ad, they may only be activated by a user action (user click, mouse-over). The sound must also be able to be terminated.

Change of motif / several advertising media

Of course, we will exchange your banner motif during the campaign period. Delivery of several advertising media in one placement is also not a problem. 
Simply let us know the desired banner weighting (standard for two advertising media is 50:50).

Display ads website

Data formats: JPG, GIF, Redirect TAG, Image TAG, HTML5
File size: max. 80 KB per ad

Mobile ads - website

Format: JPG, GIF, HTML5
File size: max. 80 KB

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TCF v2: redirect tags, tracking

All technical service providers (vendors) who want to use agencies and advertisers must be in the TCF v2.0 (Transparency and Consent Framework) of the IAB (see https://iabeurope.eu/transparency-consent-framework)  be registered.  

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As part of the TCF v2 framework, agencies and advertisers are obliged to observe the necessary framework conditions in the course of the consent query of cookies for the delivery of advertising material.
Correctly set GDPR macros are a basic requirement so that the consent information set by the user can also be passed on to third-party systems.

If you want tracking of your campaign or integrate a redirect tag, the necessary GDPR macro for the vendors used must be sent to us.

So that we can recognize and find this GDPR macro in the future, we need information from you as to how and where this GDPR macro is delivered in the redirect, in scripts, iframes and/or any other tracking.
All advertising tags/trackings to be used by us must contain these GDPR macros.

A notice:  Without this info we cannot ensure that campaigns can be published properly.

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HTML5 Ads 

The following content is part of the most common HTML5 advertising material:  

• HTML document, commonly called "index.html". 

• Assets: images (e.g. JPG, PNG, GIF), videos (e.g. mp4), etc. 

• CSS file 

• javascript file  

HTML5 ZIP file

A ZIP file with the individual components must be delivered, which must comply with the following rules 
was saved:  

• Name the HTML element "index.html" (without the quotation marks). 

• Place the index.html file in the main folder of the ZIP file (do not place it in a subfolder).  If you use subfolders, make sure that they are not compressed. 

• Only use parts of the HTML5 ad and no orphaned assets. 

• Keep the ZIP file as small as possible. 

• Place the individual components (images, videos, etc.) in subfolders (e.g. images, videos, etc.).

Supported file formats for HTML5 advertising media